Under Armour needed a technology focused retail intercept to educate both new and existing customers on the new RUSH technology and its focus on the performance athlete at both traditional  brick & mortar retail locations (e.g. Dick’s Sporting Goods) and UA gym locations.

E&R conceptualized, designed, engineered and fabricated 35 interactive event kits that incorporate body responsive components that, when touched, the participant’s body energy guided them through an education experience and further along the path to purchase. Each kit was designed to be transported and installed/dismantled by one ambassador without the need for additional onsite storage.