True North Seafood wanted to introduce their new product line into Mariano’s grocery stores across Chicago by sampling to consumers encouraging purchase and increasing brand awareness.

Brand Ambassadors sampled product in-store at Mariano’s locations for four consecutive weekends (Friday’s & Saturday’s). Sampling consisted of grilling TNS salmon onsite as well as handing out their new Toppers. When consumers purchased TNS products they were gifted with a Maple BBQ seasoning that was only available during the activation