E&R was tapped by top Gen Z apparel brand Hollister to create first-of-its kind ‘holiday gift kit’ remote experiences for 23 of the top TikTok and Instagram influencers. Our number one goal?… create kits that had ‘All the Feels’ and were ‘Too Cool Not to Post!’

Our solution was fully customized ‘FEEL LAB’ road cases filled with everything our target influencers would need to host the ultimate outdoor movie night with their besties… featuring Hollister holiday gift guide apparel, of course!

The ‘FEEL LAB’ kits contained an outdoor projector and screen, an Amazon Prime Video gift card (for the movie of their choice), a DoorDash gift card to grab some grub, a camp cup with s’mores flavored cocoa, candy, outdoor twinkle lights, and an inflatable lounger.