POP-UP - RETAIL SUPPORT - INFLUENCER OUTREACH - SPONSOR ACTIVATION

Amazon, the largest online retailer in the world,  wanted to put some of their targeted online partner brands and Amazon Basics products in front of college-aged students (and parents) in a brick-and-mortar retail environment during the all important back-to-school timeframe. This curated and themed product display needed to live both on and offline. 

We designed, fabricated and installed mock lifestyle focused pop-up ‘dorm rooms’ at Amazon HUB locations on 10 campuses simultaneously across the country. We also produced the online interactive 'dormcore' retail site, which can be seen by clicking HERE, to reach a broader audience of potential customers and provide an opportunity for purchase to those not at our 10 campus locations.